SEO Tips For Internet Marketers

Posted by megan on November, 16th 2011

We are pleased to announce that the Juno Web Design homepage has been given a page ranking of 6 from Google. The homepage was previously ranked at 5, showing that it has increased in both popularity and importance over the last few months. The scale of Google page ranking ranges from minus one, which is given to pages considered to be extremely poor, to ten, awarded to pages that are highly important and influential. A ranking of zero is usually given to brand new pages. They get their official ranking once Google update the PageRank algorithm 2-3 times a year on average.

You may be wondering just how Google determines what page ranking to give to pages on the Internet. Unfortunately it isn’t just a straightforward process; there are many factors that contribute to how a page is valued. Originally the Page Ranking system worked much like a popularity contest – the more links you had to your site, the higher your page was ranked. The links to your site were considered to be similar to votes. Now Google considers a range of factors before ranking your page. It will analyse the website that your links or ‘votes’ have come from, to check its quality and validity. Google will also examine the content on pages, and will rank them higher if they are important and relevant to searches for particular keywords.

Page ranking is not the most important factor when it comes to determining how good a page is, though it is certainly a good indication. It is often thought better to have a good search ranking as opposed to page ranking, as this focuses on the keywords that are related to your page, and would be used by users in their searches. Google updates its rankings every 3-4 months.

The higher the ranking your page gains, the harder it is to get to the next level, as there is more and more criteria to meet. Pages with the top ranking of 10 cannot get an even higher ranking, but as they improve, it makes it even harder for pages with a lower number, to increase their score. Think of it as Google constantly moving the goalposts, making it harder to achieve the next target. There are a few things you can do to raise your page ranking, including creating good quality links to your page and improving its SEO. It’s obviously going to look good if you have important PR websites linking to your page, however Google also looks at the context of these links and the relevance to the content on your page. Blogging, participating in forums, article advertising and press releases will all help to create links and should improve your ranking.

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