SEO Tips For Internet Marketers

Are you looking to drive loads of natural search to your website? We’ve researched and put in practice various techniques to help improve our SEO rankings on this site and on a number of other sites we run and manage.

We’ll be sharing the  top 10 secrets to increasing your Google ranking through tried and tested SEO (Seatch Engine Optimisation) best practices. Click here for getting started with Search Engine Optimisation (this link will take you away from this page).

Part 1:

Competitor research is key to gaining the upper hand over your competitors. It might go without saying but this step is crucial to understanding your SEO plan of attack.

By understanding your competitors and your market you can benchmark your site against theirs and see where your site is better, or in some cases worse, than theirs. Research their activities on Google in both natural and paid search – this will give you further insight into what keywords your competitors are using.

Competitor Research will help you to set realistic goals for yourself and your business and will help you to identify what SEO strategies could work for you.

Keyword research is vital to any SEO strategy. Make sure you spend adequate time researching your markets keywords and don’t allocate budget until this is completed. I say this because you need to identify the critical keywords which need to be optimised first.

To get you started on keyword research we recommend using the Gooogle Keyword Tool. This will give you a rough idea of exactly which keywords and key phrases are being searched for.

As you start sinking your teeth into SEO optimisation you’ll soon learn that sometimes it’s the keywords that you think of last, or not at all, that bring in the best conversions

Google loves headings and subheadings. We like them too. They are a great way to break up content, they make large amounts of copy scanable and it helps to direct readers to whatever it is they are searching for.

Both headings and subheadings are important for search engine optimisation as it helps Google to understand the relevance of your content, the layout and the make-up of your site.

Remember too include headings and subheadings on every page with the relevant targeted keywords in each of them.

Page titles are your secret weapon. Use them and use them well! Here are a few tips to help maximise your SEO.

Google’s listings display 66 characters, including spaces, for a page title. Use this space efficiently by including the right keywords for the page in question.

Begin your page title with the relevant targeted keyword and not with your company name. Google is looking for what products and services you offer and not who you are – you can use your description in your meta tag to reassure your visitors.

A meta description is a short paragraph of copy that describes what your site is. It can be found in the page code and only search engines can find it. Google displays this text in its search results under the page title text.

Your meta tag should entice people to click through to your site and should act as an advertisement for your brand.

A few things for you to remember about your meta description:

Your meta description should be clear and to the point. It should summarise your website, using keywords, and what visitors can expect too find on your site.Your meta tag should compel the reader to click through to your site.Keywords in your meta description should match those in your page title as well as the content on your homepage.

Labels: Google, Higher, Ranking, Secrets