SEO Tips For Internet Marketers

Posted by admin on February, 22nd 2012

The Real Web SEO team have had a really sugary project to get their teeth into. We’ve recently taken on Hancocks, a giant in the Sweet and confectionery wholesale market.  This project is for the whole of the team including development, design and content writing.

The original Hancocks site was based on a Magento framework, perfect for our team as we have Magento specialists here, we are simply streamlining the site and ensuring that they rank well in Google. So, first things first, we’ve taken all the URLS and made sure that they actually make sense and are relative to the page content, as well as search terms, for example one of their categories is boiled sweets, originally the URL read hancocks.co.uk/boiled, but now reads hancocks.co.uk/boiled-sweets. This is a much more powerful tool when it comes to searching for those items.

Even through this process, the hits to the Hancocks site increased dramatically. Since we began the process of improving the SEO, organic non-branded traffic has risen by 50%, an incredible result. Those numbers come from using SEO, which doesn’t even mention the word Hancocks.  The SEO team has improved the Meta Tags on each Hancocks page and the copywriting team has added content to all of the category pages. We are fully improving the site, but even small changes like improving URLs and meta tags as well as content, makes a huge difference.

We have optimized a range of words for Hancocks including “sweets” “cash and carry” and “wholesale confectionery”. This has had brilliant results and the order amounts going through the site has increase, which not only are we happy about, but Hancocks is very pleased.

It’s amazing what a little bit of work can do to improve site rankings and Real Web SEO believe in using organic, above board methods of doing so, the results speak volumes.

Real Web SEO

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