SEO Tips For Internet Marketers

SEO is such a diverse field and the truth of the matter is while a lot of people or experts proclaim to know everything,  no one truly knows the aboslute secret to success.  We all know the ultimate goal is to be #1 in Google for our chosen keyword or keyphrase, the holy grail of SEO accomplishment.   If someone could crack the Google algorithm they would be wealthy indeed.  However, there are several tried and tested principles which have shown to improve the ranking of a website and get them, closer to that sought after postition #1.

I am going to kick off our tech talk section with a couple of very basic elements and later look at each in more detail of each.  So let’s get started with a short list of the most important ON PAGE elements of SEO.  I guess now that I have said ON PAGE I should say that SEO is split into on page and off page SEO.  OFF PAGE is everything that takes place off your website.  We will go into this later in future blog posts.

PreparationPage NamePage TitleMeta TagsH1 and other Header tagsKeyword DensityInternal LinksImages and title tags

Preparation is probably the most important step when approaching your on page SEO.  This is the step where you will decide what keywords and phrases you will target to try and try and achieve a high Google ranking.

When choosing your keywords you need to do your research.  It is important that you select keywords that you will realistically be able to get a high ranking for in a reasonable time frame.  Choosing a keyword that will have a huge amount of competition by bigger or more popular websites will make it very difficult to achieve a higher ranking.

Here are some pointers.

Do a simple search on your keyword or phrase and see what sites are listed on page 1.  If you find sites that are mainstream and very popular, you might want to try a variation on the keyword or phrases.  So instead of “jewelry”, try something like “ladies gold jewelry”.  Use the Google keyword tool to find variations of a specific keyword: https://adwords.google.com/select/KeywordToolExternal .See how much search traffic there is for the term and how much competition.  There are a number of tools to be able to do this.  Again, Google have a tool for this in their Traffic estimator:  https://adwords.google.com/select/TrafficEstimatorSandbox .  One tool that I use is a tool called Market Samurai which gives you a comprehensive overview of competition for any keyword or phrase combinations.Choose more than 1 keyword.  It makes sense to incorporate a couple of keywords or phrases per page to improve your chances of success.  It is better not to exceed 3 as this will dilute the richness of the page itself in terms of the SEO goals.

Now that you have done your preparation and are confident that you have a set of keywords that you will be able to achieve a high rank for and ultimately drive loads of traffic you can start to look at the actual page you plan to drive the traffic at.

Labels: Basics, Getting, Started