SEO Tips For Internet Marketers

Circles, sparks and hangouts… no, we’re not talking about a visit to the circus, we are talking about Google’s latest attempt at breaking into the lucrative social media market.

After two failed forays into the world of social media, Google announced it’s latest project this week - Google +: https://plus.google.com/

Billed as a more human way of sharing information online, Google + aims to tighten up the way we socialise online with different groups and make our sharing more selective.

Google+ is a lot like Twitter and Facebook in that users can create lists but the USP is the evolution of social media incorporating search and other fancy features like video chat. Google accepts that other social networks (i.e. Facebook) are already doing this but have slated Facebook by saying it looks like a bolt on and doesn’t work well. Check out JPR’s last blog post about creating lists on Facebook.

How friends are grouped is an important part of Google+. Alongside your ‘circles’ of friends, you can follow people without requiring people to follow you back and view your updates. This means that as you invest more time and energy into building your profile, the greater capacity you have for tracking different people and interests.

Luckily, this time Google has more up its sleeve and is offering a more feature-rich service, tying in the +1 feature that appears to have remained fairly anonymous since its launch. Another feature of this service is that if you enter in a subject of interest then Google+ returns loads of cool results to do with this subject which Google is calling ‘sparks’. But what about those people who are concerned about how Google uses their data? Google have thought about this in advance, Google spokesman Bradley Horowitz said, “We learned a lot in Buzz, and one of the things we learned is that there’s a real market opportunity for a product that addresses people’s concerns around privacy and how their information is shared“.

But is this acknowledgement really enough? At the moment, Google isn’t offering advertising as part of the service but it would be naive to think that advertising will never form a large part of the Google+ business model, the data it can (and has) gleaned from users is incredibly valuable to advertisers and marketers.

For those who love Gmail, they will be happy to hear that Google has carried its chat function over although it may not please Facebook who run a similar instant message function.

With the obvious rivalries in mind, has Google seriously set up a social network to rival Facebook or has it once again tried to fill a gap that just doesn’t exist?

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