SEO Tips For Internet Marketers

This is continued from our first post – 10 SEO Secrets to Ranking Higher on Google.

10 SEO Secrets Part 2:

Always save all media, images and web pages with the keywords in the filename. This helps search engines better understand what each particular file contains and therefore makes it easier to be recognised and found.

For example, if your keyword phrase is “golf shoes” you’ll want to save the images used on that page as either ‘golf-shoes-01.jpg’ or ‘golf_shoes_01.jpg’

Filenames are also very important as search engines now let users to query using ‘inurl’ searches. For filenames on your screens page it could look like this ‘golf-shoes.html’ or ‘golf_shoes.html’

Top Media Tomcat Tip: Optimise the ALT attributes or titles of the images or media used on your site. Be as descriptive as possible e.g. alt=”golf shoes”

A sitemap is a web page that acts like a directory, holding links to all of your web pages on your website. This page can aid secondary, or even tertiary, navigation for your users as they navigate your site.

Sitemaps, if done correctly, can be very useful for search engine optimisation as they are a great way for search engines to find their way round your website. Sitemaps also increase the chances of indexing your website pages.

Here are some tips when creating sitemaps:

Each page on the sitemap needs to have its own individual name. 2 of the same names can confuse search engines and your usersIndent the sitemap so that it reflects the hierarchy of your siteAll headings need to link to its relevant pagePage name information in the sitemap should always be in textExpandable sitemaps could have an affect on the accessibility of your website so bare that in mind should you choose to do thisIf you can, make sure you have an XML sitemap in place which can be updated automatically by a CMS – content management system

Keyword density refers to the number of times a keyword is repeated on a site. It is normally measured by percentage and on a page-by-page basis.

The most important elements are:

Page titleHeadings in H1 & similar tagsMeta descriptionAlternative image descriptions

Keyword-rich content, together with a clear on-page SEO strategy will help search engines identify your site as highly relevant to those targeted keywords. On average, as a rule of thumb, try keep the keyword density to about 5% – so for every 200 words that keyword or phrase needs to be repeated about 10 times.

All links, internal and external, need a description or a title tag. Search engines, like Google, understand the relevance of a link and score them accordingly. Also, when you hyperlink you will also need to use the keywords as the link description.

An example will look like this “Golf Shoes Galore

In the example above “Golf Shoes Galore” is the link itself – this is called ‘anchor text’ and are used to describe to search engines what your links are about. Anchor text which include keywords are also great to optimise your site for SEO.

Google measures one-way links coming into your site. If these links come from relevant, high-ranking websites it will improve your overall page rank – especially if a link coming in has your targeted keyword or phrases within the link.

There are 2 ways you can increase incoming links to your website.

Article writing: Submit a number of articles to article sites like Ezine and include a self-serving link in the content as well as in the authors signature. If the article is published you’ll receive an incoming link to your site.Press releases: Press releases are another way as you can submit various news articles to a number of free press releases submission sites – these can also include links in the content along with a link in the signature. You may not always get the incoming link as the relevant PR site may choose not to publish the links – you’ll just have to test a few to see which ones are more lenient on publishing links.

Labels: Continued, Secrets