SEO Tips For Internet Marketers

Posted by megan on October, 19th 2011

The Real Web SEO team have been working closely with Graham and Green, known for their contemporary furniture and stylish home accessories, to improve their search engine listing results. To do this we targeted specific keywords, chosen by Graham and Green, which were directly related to the products they sell. When we first started working with Graham and Green they specified that they wanted to be the top result in Google for the key words ‘home accessories.’ They also wanted to focus on other internal product pages such as those for door knobs and designer kitchen furniture, and aim to gain a higher result on Google for them.

We are pleased to say that we have already achieved the top result on Google, for Graham and Green’s chosen key words ‘home accessories,’ fighting off the previous leading results, which were large department stores.  This result was achieved purely though organic advertising using SEO techniques including blogging and external link generation. You can see this for yourself by typing in ‘home accessories’ into the Google search bar.

Our SEO experts are currently working on improving Graham and Green’s search results for the key words ‘door knobs’ as they relate directly to one of their significant products. Graham and Green have a wide range of door knobs made from materials such as glass, chrome and wood, featuring designs including flowers and stars. We have been experimenting with paid advertising, using a Google pay per click advert for the key words ‘door knobs,’ which has certainly had a positive effect. Our main focus is of course on organic advertising, through crucial SEO techniques including blogging and external link generation. Another key element, important to improving SEO, is the text that features on the actual product pages. For Graham and Green’s door knob product page we have added extra content about door knobs, detailing the types of door knobs available, their function and the styles they are available in. Each individual page link also features the words that relate to the product featured on the page, which also helps with key word rankings.

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Labels: engine, Graham, Green, improvements, Search