SEO Tips For Internet Marketers

Posted by megan on October, 31st 2011

We have been working closely with the remote control blinds retailer, Controliss, to improve their brand design and increase awareness. This has been achieved through implementing specific internet marketing strategies, relating to the company’s SEO, branding and advertising.  Our web design experts firstly re-designed their website, changing it from being noisy and bright, which didn’t quite fit the home-furnishings industry, to luxurious and calm. This fresh design helped to promote their new image as being up-market and desirable, much like the products that they sell. Controliss offer a wide range of blinds in various styles including, venetians, roller blinds and the classic roman blinds. All of their products are powered by motors that run on either batteries or electric mains, so there’s no need for messy and dangerous cords. Controliss have even made it possible to control your curtains using an electric curtain track, which also works at a touch of a button, similar to the remote control blinds.

Search engine growth is a key element to our internet market strategy for Controliss, and involves the help of our SEO experts.  Along with changing the branding of their website, our web developers also had to make alterations to enhance the websites compatibility with search engines. We have been developing key search terms for the company, using organic techniques such as blogging and external link generation, in hope to achieve a higher position on search engine results. Controliss are currently the third result on Google, for the keywords ‘electric blinds’ and ‘remote control blinds,’ showing just how much has been achieved. We are also focussing on keywords relating to their products and have achieved a second page result for the keywords ‘wood blinds’ and ‘vertical blinds.’ Blogging is an important element when it comes to improving SEO, as when you feature key words in blog posts, they will be recognised by Google if the content is unique and of high quality.

Our internet marketing campaigns have been extremely successful so far, bringing more traffic to the Controliss website, with the added help of existing offline campaigns.

Controliss Blinds Marketing Campaign

We are currently working to improve the search engine position of a new remote control blinds brand called Controliss. We are undertaking a combined SEO company strategy and targeted PR and Marketing Campaign to activate a market and generate greater pull through for online sales and trade sales. We are developing the brand image as [...]

Search engine improvements for Graham and Green

The Real Web SEO team have been working closely with Graham and Green, known for their contemporary furniture and stylish home accessories, to improve their search engine listing results. To do this we targeted specific keywords, chosen by Graham and Green, which were directly related to the products they sell. When we first started working [...]

Real Web SEO – Page 2 in Google.co.uk for “SEO”

Around 6-7 weeks ago we noticed that our site RealWebSEO.com was top for the keyword “SEO Nottingham” but even more excitingly page #9 for the highly competitive term “SEO” by itself! So in the last month and a bit we optimised RealWebSEO.com for the keyword “SEO” as well as building a flurry of backlinks and [...]

New keywords for GOGO Padlocks

GOGO Padlocks are one of the most recent companies to enlist the services of the Real Web SEO team. We will be looking to increase the traffic to their website and improve their conversion rates, by enhancing the visibility of their site on search engines like Google.  GOGO Padlocks stock the largest range of high quality padlocks from [...]

How to Choose the Best Domain Name for SEO

Sadly when picking a domain name for a new website all the best ones for SEO are usually taken; have no fear though as there are still lots of great domain names available… – Exact keyword match domain names were once a prime online commodity, for example if you had a website about “Umbrellas” then [...]

Labels: Controliss, improvements

Posted by megan on October, 19th 2011

The Real Web SEO team have been working closely with Graham and Green, known for their contemporary furniture and stylish home accessories, to improve their search engine listing results. To do this we targeted specific keywords, chosen by Graham and Green, which were directly related to the products they sell. When we first started working with Graham and Green they specified that they wanted to be the top result in Google for the key words ‘home accessories.’ They also wanted to focus on other internal product pages such as those for door knobs and designer kitchen furniture, and aim to gain a higher result on Google for them.

We are pleased to say that we have already achieved the top result on Google, for Graham and Green’s chosen key words ‘home accessories,’ fighting off the previous leading results, which were large department stores.  This result was achieved purely though organic advertising using SEO techniques including blogging and external link generation. You can see this for yourself by typing in ‘home accessories’ into the Google search bar.

Our SEO experts are currently working on improving Graham and Green’s search results for the key words ‘door knobs’ as they relate directly to one of their significant products. Graham and Green have a wide range of door knobs made from materials such as glass, chrome and wood, featuring designs including flowers and stars. We have been experimenting with paid advertising, using a Google pay per click advert for the key words ‘door knobs,’ which has certainly had a positive effect. Our main focus is of course on organic advertising, through crucial SEO techniques including blogging and external link generation. Another key element, important to improving SEO, is the text that features on the actual product pages. For Graham and Green’s door knob product page we have added extra content about door knobs, detailing the types of door knobs available, their function and the styles they are available in. Each individual page link also features the words that relate to the product featured on the page, which also helps with key word rankings.

Shabby Chic Furniture and other amazing products from Graham and Green

We’re pleased to announce that Graham and Green, known for their inspirational contemporary furniture and fabulous home accessories are enlisting our SEO services to improve sales and brand awareness. Working around the clock with the development team from Juno, we settled on an information architecture that satisfied customers, search engines and Graham and Green themselves.  [...]

Search Engine Marketing (SEM) for E-commerce

How many Search Engine Marketing techniques do you use? 1, 2, more….? There are four different ways to maximise your online marketing campaign, some with short term gains, some with long term gains: 1. Pay Per Click Advertising The quickest way to make sales online is to go directly to the search engines and pay [...]

Experienced SEO Company (Search Engine Optimisation)

RealWebSEO.com has worked with over websites since it began working on search engine optimisation for an IT support team named Little Fish. Since reaching the golden #1 position for Little Fish on their main keyword “IT Support” (currently at #2) the team have won over many other search results with incredibly positive outcomes. Much keeps [...]

Google Fix Search Engine Results!

Google have (for the first time) fixed their own search engine results. Before anyone sues don’t panic… Google have teamed up with the Samaritans and other charities to help people in need.  If anyone is looking for ways to commit suicide for example they’ll notice the number to call the Samaritans who are especially trained [...]

What’s the deal with Google Sitelinks?

If you use Google a lot for searching the internet, you may have noticed some changes in recent weeks. When you search for a brand e.g. “Graham and Green”, you will see that the majority of the first page of Google has changed. This is because Google have recently made some changes to how they [...]

Labels: engine, Graham, Green, improvements, Search