SEO Tips For Internet Marketers

Posted by megan on October, 20th 2011

We are pleased to announce that our clients Sunglasses Save have reached the number 2 spot on Google for the keyword ‘Sunglasses,’ with the help of the Real Web SEO team. Sunglasses Save are known for selling 100% authentic designer sunglasses, including well-known brands like Ray-Ban, Nike and Oakley. They sell these designer glasses at a 30% lower rate than what they are sold for on the high-street, meaning customers get a much better deal when shopping with Sunglasses Save online.

Our SEO experts have been working hard to improve Sunglasses Save rankings in search results for keywords that are directly related to the products they sell. This has been achieved through organic advertising, which has included producing regular blog posts and generating external links.

We have also been focussing on the Ray-Ban product page, as this is Sunglasses Save’s best-selling brand of glasses. Ray-Ban is a popular make and worn by people from all over the world, the iconic Aviator sun glasses being a particular favourite. Sunglasses Save has hundreds of different styles of Ray-Bans in stock, including ones with gradient and polarised lenses. To achieve better SEO results for Sunglasses Save, and in particular their Ray-Ban product page, we have ensured that quality content is present on the page. This content tells potential customers all about Ray-Bans, their history, and the different styles of glasses available. Another aspect important in terms of SEO is the words featured in individual page links. We have ensured that each product page link features words directly associated to the products displayed on that page, e.g. ‘ray-ban-sunglasses.’

The Real Web SEO team are continuing to actively work on improving Sunglasses Save’s ranking for the keyword ‘Sunglasses,’ in hope that they can achieve the leading position on Google.

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Labels: Google, Higher, ranking, Sunglasses