SEO Tips For Internet Marketers

Here we are again for the next edition of our SEO basics blog series.  In the first post we discussed the various elements of on-page SEO which we will cover.  Our main focus was looking at preparation and making sure that you choose a set of keywords that you can realistically achieve good results with in the shortest period of time.

Today, we will be looking at the importance of page name.   Page name is a bit of a tricky one as there is no definitive evidence that it will help you perform better, just improved performance by people who apply the principle.

Let’s look at this logically.  If city-architecture.html was your page name, it is quite unlikely that someone would go to that page and expect to find information on say “dog washing”.

SEOMoz, one of the industries most respected SEO specialists apply a high level of authority to the domain name itself.  According to SEOMoz domain name is ranked #3 at 60% high importance for On-page ranking factors.  Unfortunately, not all of us are able to get the domain name with the keyword that we would like.  But what we can do is create the page with the keyword that we are trying to rank highly for.

You will also notice that when you do a search in Google the keyword that you search for is in bold in the search results text and usually the keyword as well.   See the image on the right where I have done a search on one of our other post “3 steps to help you make money online”.  All the word that are relevant are in bold in the page name.

The bottom line it is good practice to ensure that you either have the keyword in the domain or in the file name is you are trying to rank highly for that particular page.  Stick with these on-page principles and give yourself a better chance of performing really well in the Google ranks.

In my next post I will cover the important of Page Title another of the Top 3 most important aspects of on-page SEO.  If you have any questions or comments about the importance of page name, please share them with us here as we would love to hear your views.

Labels: Basics, importance