SEO Tips For Internet Marketers

Posted by megan on October, 24th 2011

GOGO Padlocks are one of the most recent companies to enlist the services of the Real Web SEO team. We will be looking to increase the traffic to their website and improve their conversion rates, by enhancing the visibility of their site on search engines like Google.  GOGO Padlocks stock the largest range of high quality padlocks from well-known brands including: Abus, Faithfull and Henry Squires. They sell padlocks suitable for everyday use, as well as padlocks that have more specific purposes. GOGO Padlocks take security very seriously and are sure that they’ll have the perfect padlock to protect your most valuable items.

Although they are a fairly new client of ours, we have already experienced vast improvements in GOGO Padlocks’ SEO. They particularly wanted us to target the search phrases ‘brass padlocks,’ ‘weatherproof padlocks,’ ‘steel padlocks,’ and ‘aluminium padlocks’ as these are some of their best-selling products. Aluminium Padlocks are one of their most popular types of locks and are known for being light-weight, durable and suitable for items such as gates, garages and greenhouses. GOGO Padlocks sell a variety of aluminium padlocks, including combination padlocks which have a four digit code, often used to lock up bicycles and tool boxes. They also stock extra-thick aluminium padlocks which provide extra security and are suitable for industrial use. Through using organic SEO techniques such as blogging and external link generation, we have already achieved a first page position on Google for the keywords ‘Aluminium Padlocks.’ We have also bumped GOGO Padlocks up to the first result, on the second page of Google, for the keywords ‘weatherproof padlocks.’

Having quality content displayed on each product page is also essential when it comes to improving a company’s SEO. Our team have ensured that on each page of GOGO Padlocks ecommerce site, there is an option to ‘expand’ information, which will display extra material about a particular type of padlock. This content will inform customers about the different types of padlocks, as well as tell them what that a particular padlock is suitable for.

The Real Web SEO team are continuing to work on GOGO Padlocks’ SEO and hope to reach a top result for the keywords ‘aluminium padlocks’ as well as improve the positioning of the other key search phrases.

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Labels: Keywords, Padlocks