SEO Tips For Internet Marketers

If you’re selling a luxury service or luxury items then you should adjust your search engine strategy accordingly.  Even with a small budget you can gain great profits in un-tapped or emerging markets online.

Let’s imagine you were selling the world’s best tasting, top looking and most expensive ice cream, so expensive in fact that it gets delivered by a freezer van straight to your door!  Traditional marketing and PR has brought in a suprising amount of revenue and you have invested in a snazzy, functional website catered around the ice cream brand.

Some company directors would want the brand’s website to appear at number 1 for the keyword “ice cream” in major search engines such as Google, Bing, Yahoo etc.  Generally the company with the highest SEO company budget will have the sheer power and resources to reach number one in the search engines for any keyword. 

Would ranking number 1 for a generic keyword such as “ice cream” actually be worth it though? Most people in our example wouldn’t be able to afford the product and a lot of people who search for the keyword “ice cream” maybe are looking for local restaurants, recipes or information on the food-group.  Catering to a minority of wealthier people who want to splash their cash on ice cream would make the listing in the search engine irrelevent for most people, something search engine engineers are highly against!

If you have luxury customers then target luxury search terms.

You’d be amazed how easy it to rank for keywords that match these patterns:
- [luxury] [product name]
- [luxury] [service]
- [extravagant] [product name]
- [excellent] [product name]
- [excellent] [service]
- [quality] [product name]
- [quality] [service]

Whilst “luxury ice cream” is a silly example, you can see how easy it is to target in Google by using simple SEO tools: Google [luxury ice cream]

New products such as the iPad 2 are un-tapped markets for the luxury keywords, people are making money here by ‘blinging’ up products with gold plating, jewelry or customised covers.

Really expensive products such as helicopters, private cruise liners and private jets have very little SEO competition and usually website’s made to a poor standard, if anyone has a spare cruise liner they would like to sell then get in touch!

Labels: Luxury, products, Services